Custom publishing offers sponsored content that positions you as a thought leader on key industry topics. Our expert editorial team partners with you and your team to develop compelling, cutting-edge reports.

Custom publishing options include:


Business Profiles

Highlight your business’s capabilities and solutions with a Q&A-formatted two-page print spread in HFMA’s flagship magazine, hfm, and digital publication on

See a recent sample of a Business Profile.


Shine a spotlight on your organization’s innovations and get the attention of the industry’s largest healthcare CFO population with this exclusive multi-channel packaged option that includes print and online exposure.

See a recent sample of a Trendsetter report.

Virtual Roundtable/Skybox Roundtable

Bring together subject matter experts for a dynamic conversation about the topic of your choice. Expose new ideas, network, and collaborate for both print and online exposure.

See a recent sample of a Roundtable.

Action Brief

Offer actionable tips that help solve a pressing issue or improve performance. The print and online Action Brief allows you to share best practices by providing actionable insight into business issues or market challenges.

See a recent sample of an Action Brief.

White Paper Highlight

Demonstrate subject matter expertise and thought leadership through HFMA’s White Paper Highlight. Expand upon proven strategies for success and position your company as a market leader.

See a recent sample of a White Paper.

Education Report

Educate healthcare finance leaders about your area of focus in this comprehensive, eight-page education report. The piece includes incisive graphics illustrating takeaways that healthcare influencers can implement immediately.

See a recent sample of an Education Report.


Create top-of-mind awareness and alignment on a specific topic through this sponsored advertising option, which includes content curation from HFMA’s top publications on the healthcare finance topic of your choice.