If you’re seeking to gain qualitative and quantitative insights from HFMA members on a specific topic, HFMA’s full-service research team can help you meet your objectives.

Custom research products include:

Intercept Survey

HFMA will conduct an intercept survey to attendees at an HFMA event* with a focus on a single topic. Sponsors will have the opportunity to work with HFMA on framing the questions. HFMA will conduct the survey, perform an analysis, and present findings. Results will be incorporated into an article highlighting key findings and published in hfm, on hfma.org, in HFMA e-newsletters, and on HFMA’s social media channels.

*There will be a limited number of surveys executed per HFMA event.

Pulse Survey

Every quarter, HFMA asks relevant questions of participating CFOs and finance leaders to help us and our business partners learn meaningful and timely information. HFMA can ask questions directed by business partners, which will help validate their mission and give them insight into new opportunities. A sponsor of the pulse survey will have the opportunity to ask three questions of industry insiders. HFMA can help formulate questions, will conduct the survey, and will return the results in a slide show format.

Executive Perspective

HFMA seizes the opportunity at our national events to get on-site perspectives from attendees. The sponsor gets access to HFMA members’ thoughts and has the option to participate in this high-level conversation. Depending on the intent, the sponsor can receive the proprietary results for internal use or can gain thought leadership exposure through an article in hfm highlighting perspectives heard.

Annual Industry Study

HFMA will release a state-of-the-industry study in the annually published Buyer’s Resource Guide and online. Members will gain insights into benchmarking their performance, comparing trends, and validating decisions. Sponsors fund the project and receive recognition on this highly anticipated and highly read content.

Other Custom Research Offerings

Ask us about intercept surveys and interviews at HFMA events and through online surveys, phone interviews, brand perception surveys, virtual focus groups, and more.