HFMA e-newsletters provide an opportunity for you to extend your online exposure to select audiences. In addition to sponsorship opportunities, a variety of advertising options are available including leaderboards, skyscraper ads, and text ads.


Compass

Focus: Helping members navigate top-of-mind news and hot topics from the week along with mid-week specialty editions that offer in-depth information on four specialty topics.

Audience Makeup: Mirrors HFMA members demographics. See the About Us page for details.

Average Distribution: 29,000+*

Distribution Frequency: Consolidated edition every Friday along with Wednesday specialty editions that rotate weekly covering Leadership, Finance, Innovation, and Revenue Cycle.

*HFMA membership numbers shift throughout the year so metrics for emails targeted to all members vary based on volume of members at that time as well as number of available and active email addresses.

Leadership

Focus: Stories, interviews, best practices, and more from leaders of hospitals and health systems, physician practices, and health plans.

Audience Makeup: 59% mid-level through executive

Average Distribution: 85,000+

Distribution Frequency: Monthly

2019 Calendar

January 2019 | Payment Trends

TOPICS

  • Direct contracting between providers and employers as an evolving form of value-based care

February 2019 | Price Transparency

TOPICS

  • Strategies for hospitals to meet increasingly rigorous transparency requirements with minimum disruptions to their operations and margins

March 2019 | Cost Transformation

TOPICS

  • Less obvious areas that should be considered in cost-cutting efforts

April 2019 | Analytics

TOPICS

  • The role of analytics in provider efforts to address social determinants of health

May 2019 | Consumerism

TOPICS

  • The role of the C-suite in organizational efforts to optimize the patient experience

June 2019 | Integration

TOPICS

  • A look at what allows the top integrated organizations to excel in multiple segments of health care

July 2019 | Innovation

TOPICS

  • Approaches that set organizations that expedite innovation apart from those that are slower to change

August 2019 | Market Disruption

TOPICS

  • Strategies that can help traditional provider organizations respond effectively to the arrival of new types of competitors

September 2019 | Technology

TOPICS

  • How healthcare leaders should evaluate whether to invest in new technology, given all the options

October 2019 | Enterprise Risk

TOPICS

  • How organizations should account for new types of disaster scenarios that add to the complexity of risk management

November 2019 | Strategic Planning

TOPICS

  • Best practices for engaging the workforce in strategic transformation

December 2019 | Policy

TOPICS

  • Key takeaways for leaders from the year in healthcare policy

Healthcare Finance Strategies

Focus: Case studies and best-in-class strategies from across the healthcare continuum.

Audience Makeup: 70.5% mid-level through executive

Average Distribution: 80,000+

Distribution Frequency: Bi-Monthly



HFMA’s Annual Conference

Focus: Insights into news and happenings from HFMA’s Annual Conference

Audience Makeup: 79% mid-level through executive

Average Distribution: 60,000+

Distribution Frequency: Three on-site issues


Patient Friendly Billing—A Special Edition of Healthcare Finance Strategies

Focus: Case studies and best-in-class strategies focused on improving

Audience Makeup: 78% mid-level through executive

Average Distribution: 60,000+

Distribution Frequency: Bi-Monthly


Healthcare Cost Containment

Focus: Practical strategies to build financial strength

Audience Makeup: 87% mid-level through executive

Average Distribution: 6,500+

Distribution Frequency: Bi-Monthly


Physician Business Adviser

Focus: Practical healthcare finance insights for physician leaders.

Audience Makeup: 93.5% mid-level through executive

Average Distribution: 15,000+

Distribution Frequency: Monthly