HFMA e-newsletters provide an opportunity for you to extend your online exposure to select audiences. In addition to sponsorship opportunities, a variety of advertising options are available including leaderboards, cube ads, and text ads.

HFMA Daily

Focus: Helping members navigate top-of-mind news and hot topics on a daily basis. This 5-day a week e-newsletter aggregates the important articles from HFMA and beyond based on people’s preferences. Members love getting an email customized with stories that are relevant to them and their professional role.

Audience Makeup: Mirrors HFMA members demographics. See the About Us page for details.

Average Distribution: 43,000*

Distribution Frequency: 5 times per week Monday-Friday

*HFMA membership numbers shift throughout the year so metrics for emails targeted to all members vary based on volume of members at that time as well as number of available and active email addresses.


Focus: Leadership provides the insights that finance leaders need to help guide their organizations during a tumultuous period for the healthcare industry. Content is geared specifically to the C-suite and incorporates topics such as change management, communication, strategy execution and more.

Audience Makeup: 60% mid-level through executive

Average Distribution: 65,000+

Distribution Frequency: Monthly

Revenue Cycle Insights

Focus: News, trends and tools curated specifically to help revenue cycle professionals of all levels become better, more informed, effective employees.

Audience Makeup: HFMA members with a job function that includes revenue cycle or patient financial services in their job title

Average Distribution: 16,000+

Distribution Frequency: Monthly

Financial Sustainability

Focus: The Financial Sustainability Report provides a broad range of insights and guidance on steps healthcare finance leaders can take to help increase the margins and ensure long-term financial sustainability of their organizations, from case examples of performance improvement issues to expanding the role of clinical pharmacists in ambulatory care.

Audience Makeup: HFMA members who have job functions in accounting, finance, audit, reimbursement, budgeting, compliance, decision support, managed care, administration and risk management

Average Distribution: 16,500+

Distribution Frequency: Monthly

HFMA’s Annual Conference

Focus: Insights into news and happenings from HFMA’s Annual Conference

Audience Makeup: 79% mid-level through executive

Average Distribution: 60,000+

Distribution Frequency: Three on-site issues