HFMA e-newsletters provide an opportunity for you to extend your online exposure to select audiences. In addition to sponsorship opportunities, a variety of advertising options are available including leaderboards, cube ads, and text ads.


HFMA Daily

Focus: Helping members navigate top-of-mind news and hot topics on a daily basis. This 5-day a week e-newsletter aggregates the important articles from HFMA and beyond based on people’s preferences. Members love getting an email customized with stories that are relevant to them and their professional role.

Audience Makeup: Mirrors HFMA members demographics. See the About Us page for details.

Average Distribution: 43,000*

Distribution Frequency: 5 times per week Monday-Friday

*HFMA membership numbers shift throughout the year so metrics for emails targeted to all members vary based on volume of members at that time as well as number of available and active email addresses.

Leadership

Focus: Leadership provides the insights that finance leaders need to help guide their organizations during a tumultuous period for the healthcare industry. Content is geared specifically to the C-suite and incorporates topics such as change management, communication, strategy execution and more.

Audience Makeup: 60% mid-level through executive

Average Distribution: 65,000+

Distribution Frequency: Monthly


Healthcare Finance Strategies

Focus: Case studies and best-in-class strategies from across the healthcare continuum.

Audience Makeup: 70.5% mid-level through executive

Average Distribution: 80,000+

Distribution Frequency: Monthly


HFMA’s Annual Conference

Focus: Insights into news and happenings from HFMA’s Annual Conference

Audience Makeup: 79% mid-level through executive

Average Distribution: 60,000+

Distribution Frequency: Three on-site issues