hfm (Healthcare Financial Management) is HFMA’s flagship media brand and ranks as the country’s premier magazine with peer-reviewed featured content for healthcare CFOs. When you advertise in hfm, your message reaches key healthcare finance decision makers.

Readers look to hfm for feature articles, interviews with industry leaders, case studies, cutting-edge strategies for leveraging technology, and monthly articles crossing a variety of critical topics, including value, what’s happening in Washington, and more. CFOs view hfm as a trusted resource*:

Based on reported reading habits, we can estimate the healthcare financial executives spend an average of 2,850 total hours with a typical issue of hfm compared with 1,500 total hours or less spent with the magazine’s nearest competitors.

January 2019 | Innovation and Disruption

PROSPECTIVE TOPICS

  • Hospitals Should Prepare for Industry Disruption by Empowered Consumers
  • Applying Behavioral Change Theory to Shifting Patient Payment
  • Leveraging Ambulatory Pricing as a Strategy to Protect and Grow Market Share
  • Creating PSAs That Promote a Meaningful Hospital-Physician Bond
  • New Approaches and Technologies for Improving Cost Performance in Health Care
  • Patient Level Costing and Profitability: Making It Work

SPACE DEADLINE

December 4, 2018

MATERIALS DEADLINE

December 10, 2018

February 2019 | Technology

TOPICS

  • Financing a Digital Transformation
  • Improving CAH Medicare Part-A Payment Accuracy Using Bluetooth-Based RTLS
  • A CFO’s Guide to AI Strategy
  • SKU Optimization Initiatives Can Create Cost Savings in an Era of Value-Based Care

SPACE DEADLINE

January 7, 2019

MATERIALS DEADLINE

January 11, 2019

March 2019 | Financial Analytics

TOPICS

  • How to Achieve a Return on an EHR
  • Toward a More Effective Way of Validating Cost Data
  • Monetizing Data: The Key to Realizing the Value of Data Analytics
  • Return on Analytics: Addressing the ‘Signals’ in the ‘Noise’
  • Bending the Cost Curve in Chronic Care

SPACE DEADLINE

February 6, 2019

MATERIALS DEADLINE

February 11, 2019

April 2019 | Enterprise Risk

TOPICS

  • Assessing the Risk of Moving to Value Versus Maintaining the Status Quo
  • Utilization Review: 5 Reasons Hospitals Lose Revenue – and How to Fix Them
  • Healthcare Boards Face New Investment Management Challenges and Risks
  • HOPD Versus ASC: Understanding Reimbursement Differences
  • State Efforts to Address Price Variation for Employee Hospital Services
  • The Power of Predictive Analytics for Effective Care Management

SPACE DEADLINE

March 6, 2019

MATERIALS DEADLINE

March 11, 2019

May 2019 | Compliance

TOPICS

  • Counting the Cost of HIPAA Compliance
  • An Effective Healthcare Real Estate Compliance Program: Critical to Health Systems’ Financial Success
  • Pivoting Toward Risk: Essentials for a Value-Focus Network and Care Management Strategy
  • Bending the Cost Curve in Chronic Care
  • 4 Steps to Improving Physician Productivity

SPACE DEADLINE

April 9, 2019

MATERIALS DEADLINE

April 15, 2019

June 2019 | Financial Leadership in Health Care

TOPICS

  • How Finance Leaders Can Support Physician Leadership Competencies
  • Financing in the 20s: Coping with Higher Interest Rates
  • The Power of Predictive Analytics for Effective Care Management
  • The Business Case for Hospital Outpatient Physical Therapy

SPACE DEADLINE

May 8, 2019

MATERIALS DEADLINE

May 13, 2019

BONUS DISTRIBUTION: HFMA 2019 Annual Conference

Materials due May 13, 2019

July 2019 | Managing the Total Cost of Care

TOPICS

  • Managing Post-Acute Care Spend for Success Under Risk-Based Payment Models
  • Physician Preference Items: The Real Cost of Not Having a Physician Alignment Strategy
  • A New Look at Length of Stay: Substantial Benefits Emerge through Focus on Care Transitions
  • Application of Change Management Theories in the Hospital: Cost Reduction Strategies

SPACE DEADLINE

June 4, 2019

MATERIALS DEADLINE

June 10, 2019

August 2019 | Partnerships and Value

SPACE DEADLINE

July 9, 2019

MATERIALS DEADLINE

July 15, 2019

September 2019 | Revenue Cycle

SPACE DEADLINE

August 6, 2019

MATERIALS DEADLINE

August 12, 2019

October 2019 | Payment Trends

SPACE DEADLINE

September 10, 2019

MATERIALS DEADLINE

September 16, 2019

November 2019 | Strategic Planning

SPACE DEADLINE

October 9, 2019

MATERIALS DEADLINE

October 15, 2019

December 2019 | Patient Experience

SPACE DEADLINE

November 5, 2019

MATERIALS DEADLINE

November 11, 2019


* 2017 Readex Preference Study