HFMA’s Annual Conference is the industry’s premier healthcare finance conference. The meeting brings together more than 2,500 leaders who are looking to solve complex issues and interact with peers and industry leaders. Attendees are looking to align with exhibitors and sponsors for insights and guidance around problem-solving solutions. See below for sponsorship and exhibiting opportunities.

Audience Makeup: 79% mid-level through executive

Setting: 47% provider where 34% is hospital/system

Gain significant brand equity over several days as well as the opportunity to connect 1-on-1 or 1-on-many through sponsorship.


Hear what 2018 Annual Conference exhibitor and sponsor says about participating:

“Our participation as an exhibitor and sponsor of HFMA’s Annual Conference was excellent. Attendees visited our booth and had a genuine interest in learning more about the services we bring to the table. And, HFMA’s staff were dedicated to ensuring that we were meeting the right people though the Executive Connection program.”
 Arne Salkin, Regional Sales Executive, Simon’s Agency

 


Sponsorship Opportunities

Sponsorship opportunities align with thought leadership, networking, branding, traffic drivers, and more. Contact us for additional information.

Thought Leadership Sponsorships

Session Promotion Package: Promote your speaking session through a marketing campaign leading up to the show. Amplify your reach through multiple channels. And, follow up with session attendees using the HFMA provided list.

Rapid-Fire Case Study Session Sponsorship: Demonstrate thought leadership by submitting a case study with a provider client for the Rapid-Fire Case Study sessions (RFP opens soon). If selected, you will present your case study during an educational session. Attendees will hear five 10-minute case studies on either Revenue Cycle Process Improvement or Return on Analytics to learn different approaches that are yielding success with their peers.

Executive Q&A Session Sponsorship: Show thought leadership and reinforce branding by moderating a Q&A Executive only session with one of the keynote or featured speakers. Following the session, the discussion will continue in a separate session with pre-registered attendees.

Research Sponsorship – Focus Group or Intercept Survey: Get thoughts and opinions from attendees around a specific topic to help shape new products, enhance existing products, or provide market intelligence.

Roundtable Sponsorship: Demonstrate thought leadership, network, and learn from attendees by sponsoring a roundtable discussion. Executives enjoy peer-to-peer discussions around a hot industry topic.

Executive Design Experience: Be the exclusive sponsor of a two-day immersive design thinking process for executives. Attendees will design solutions that address an industry problem and will have the opportunity to pilot the solutions within their organization. This sponsorship is a truly unique offering based on proven methods.

HFMA has designed several thought leadership packages to make the most of your Annual Conference investment. Ask us for details.

Traffic Driver Sponsorships

Food & Beverage Booth Enhancements: Drive traffic to your booth by providing a specialty food or beverage item for attendees.

New Product Showcase in the Innovation Hub: Do you have an innovative offering? Would you like to showcase more than the core product or service you are known for? Introduce your new product in the Innovation Hub. The Innovation Hub will feature startups as well as established companies with new break-through solutions.

Break Sponsorships: Drive traffic to your booth through the break sponsorship. Snacks will be provided in your booth during Monday morning and afternoon breaks and Tuesday morning and afternoon breaks. Up to 4 break sponsorships available (1 in each quadrant of the Hub). Your booth location will be promoted as a break snack location.

Conference T-Shirt Sponsorship: Sponsor the official HFMA 2019 Annual Conference T-Shirt and drive attendees to your booth for pick up. You help design the t-shirt including having your branding incorporated.

Meal Sponsorships: Drive traffic by sponsoring the conference meals. Breakfast on Monday and Tuesday, lunch on Monday and Tuesday, and food and drinks at the Sunday and Monday evening receptions will be positioned adjacent to your booth with sponsor acknowledgement signage. Up to 8 meal sponsors available (2 in each quadrant of the Hub). Your booth location will be promoted as a meal location.

Hashtag Photo Mosaic Sponsorship: Interact with attendees and watch as an image transforms during the conference. The Hashtag Photo Mosaic wall in the Tech Bar allows for attendees to upload photos using a custom hashtag. Their photos will be printed, and they place them on a large canvas wall that creates a mosaic image showcasing a message about your brand. See a sample on YouTube.

Flip Disc Wall Sponsorship: The Flip Disc wall is a high impact and highly engaging experience for attendees. Located in the Tech Bar, flipping discs play animation or a video loop with your brand. When a guest gets close to the wall, the video is interrupted, and the flipping discs mirror the guest’s movements. Have fun with attendees while getting lots of brand exposure. See a sample on YouTube.

HFMA has designed several traffic driver packages to make the most of your Annual Conference investment. Ask us for details.

Branding Sponsorships

Education Track Sponsorships: Education Track sponsorships provide branding that aligns to a topic. The 4 sponsorable education tracks include Accounting, Financial Management, Budgeting, Capital Investments; Payment Trends and Models; Revenue Cycle Process Improvement; and Industry Updates and Compliance.

Course Coordinator Shirts: Sponsor logo on all course coordinator shirts during the conference provides great branding exposure.

Meterboard Sponsorship: Place your message on a meterboard sign inside or outside of the Collaboration Hub. Promote a booth activity to drive traffic or just put your message in a high traffic area.

Charging Station Sponsorship: Place your message on charging stations throughout the Collaboration Hub. Attendees will see your branding when they need to stop and recharge their devices.

Digital Signage Sponsorship: Put your company message on digital billboards in high traffic areas around the convention center. Your message will rotate with up to four other messages. For maximum frequency, your message will be on a loop from Sunday through Wednesday in 9 locations.

Earbuds Sponsorship: Attendees will pick up their earbuds near the Hub education stages. These will allow them to tune into the education sessions taking place on the stages in the Collaboration Hub. Put your logo on these great attendee giveaways and your company will be top-of-mind at the conference and beyond.

Phone Stand Giveaway Sponsorship: Attendees will love to pick up their bean bag cell phone stand. This is a great keepsake giveaway that is fun and prominently displays your brand.

Portable Charger Giveaway Sponsorship: Attendees will pick up their portable phone chargers near registration. Display your logo on a valuable giveaway that attendees will use over and over again.

HFMA has designed several branding packages to make the most of your Annual Conference investment. Ask us for details.

Networking Sponsorships

Executive Connection Sponsorship: 15-minute meetings taking place in the Networking & Solution Center in dedicated area during lunch break. Executives will be polled at registration about their needs and matched with sponsors who have products and services that address those needs.

Private Meeting Room Sponsorship: Exclusive space in the Networking & Solution Center away from the hustle and bustle for your company to conduct business meetings and entertain during the conference.

Exhibiting Opportunities

Exhibiting is an ideal opportunity to connect with attendees and introduce them to your product offerings. Showcase your brand, launch a new product, and interact with decision-makers during show hours. Consider pairing your exhibit presence with sponsorship for maximum impact.

View the 2019 floor plan.

Networking Booth Package

Includes:

  • Structure shown
  • Furniture shown + garbage can
  • Placement of branded image on panel shown
  • Booth construction and tear down
  • Carpet
  • Cleaning
  • 1 full conference badge & 3 exhibitor badges
  • 2 Executive Connection meetings

Kiosk is set in 8(w) x 10(d) space. AV, electrical and internet are separate.

Showcase Booth Package

Includes:

  • Structure shown
  • Furniture shown + garbage can
  • Placement of branded image on panel shown
  • Booth construction and tear down
  • Carpet
  • Cleaning
  • 2 full conference badges & 6 exhibitor badges
  • 3 Executive Connection meetings

Showcase booth is set in 10(w) x 10(d) space. AV, electrical and internet are separate.

Conversation Booth Package

Includes:

  • Structure shown
  • Furniture shown + garbage can
  • Placement of branded image on panel shown
  • Booth construction and tear down
  • Carpet
  • Cleaning
  • 3 full conference badges & 9 exhibitor badges
  • 5 Executive Connection meetings

Conversation booth is set in 20(w) x 10(d) space. AV, electrical and internet are separate.

Connection Booth Package

Includes:

  • Structure shown
  • Furniture shown + garbage can
  • Placement of branded image on panel shown
  • Booth construction and tear down
  • Carpet
  • Cleaning
  • 4 full conference badges & 12 exhibitor badges
  • 10 Executive Connection meetings

Connection booth is set in 20(w) x 20(d) space. AV, electrical and internet are separate.