HFMA’s Annual Conference is the industry’s premier healthcare finance conference. The meeting brings together more than 2,500 leaders who are looking to solve complex issues and interact with peers and industry leaders. Attendees are looking to align with exhibitors and sponsors for insights and guidance around problem-solving solutions. See below for sponsorship and exhibiting opportunities.

Audience Makeup: 83% mid-level through executive

Setting: 47% provider; 36% hospital/system

Gain significant brand equity over several days as well as the opportunity to connect 1-on-1 or 1-on-many through sponsorship.


Hear what 2018 Annual Conference exhibitor and sponsor says about participating:

“Our participation as an exhibitor and sponsor of HFMA’s Annual Conference was excellent. Attendees visited our booth and had a genuine interest in learning more about the services we bring to the table. And, HFMA’s staff were dedicated to ensuring that we were meeting the right people though the Executive Connection program.”
 Arne Salkin, Regional Sales Executive, Simon’s Agency

 


Sponsorship Opportunities

Sponsorship opportunities align with thought leadership, networking, branding, traffic drivers, and more. Contact us for additional information.

Cohort Track Sponsorship

Sponsorship Type: Thought Leadership

Overview: Education tracks align with content themes including reducing total cost of care, creating a consumer-centric healthcare delivery system, and business intelligence & analytics. Sponsorships are for one day and attendees move through multiple sessions related to that cohort topic.

Benefits:

  • Logo in sessions
  • Acknowledgement as sponsor in sessions
  • Introduce the featured speaker
  • Collaboration on choosing C-Suite panelists for panel discussion session
  • Moderating the panel discussion session
  • Attendee list from sessions
  • Facilitating 3 (three) executive table discussions during breakout sessions
  • Sponsor recognition on published article highlighting key takeaways from the track

Cohort Track Table Facilitator Sponsorship

Sponsorship Type: Thought Leadership

Overview: Education tracks align with content themes including reducing total cost of care, creating a consumer-centric healthcare delivery system, and business intelligence & analytics. Sponsorships are for one day and attendees move through multiple sessions, including table top breakout sessions, related to that cohort topic.

Benefits:

  • Sponsors of this opportunity will have the opportunity to select one person from your organization to lead table discussion during breakout sessions with attendees.

Research Sponsorships

Sponsorship Type: Thought Leadership

Overview: Get thoughts and opinions from Annual Conference attendees around a specific topic to help shape new products, enhance existing products, or provide market intelligence.

Benefits:

  • Development of survey questions or focus group discussion guide
  • Conducting the survey or focus group
  • Analysis and presentation of results
  • Slide show presentation of the research results on hfma.org with sponsor recognition
  • Optional article on key findings published in hfm magazine and on hfma.org, promoted through HFMA e-newsletters and social media

Podcast Sponsorship

Sponsorship Type: Thought Leadership

Overview: Be featured as a special guest and expert on a special Annual Conference edition of HFMA’s podcast series, Voices in Healthcare.

Benefits:

  • Interview segment on the podcast recorded at HFMA’s Annual Conference
  • Logo on advertisements promoting the podcast
  • Live read acknowledgement of sponsor at beginning and end of the podcast
  • 30 second commercial during the podcast

Innovation Hub

Sponsorship Type: Thought Leadership

Overview: If you have an innovative product or service that your company would like to highlight, consider sponsoring a kiosk in the Innovation Hub. Attendees will vote on their top selection which will be recognized during Wednesday’s general session.

Benefits:

  • Kiosk (provided by HFMA) to host conversations and demos
  • Description of offering in mobile app, program guide, and in registration packets
  • Winner will receive a complimentary Trendsetter article—which includes print and online exposure—valued at $35,000

Executive Connection Sponsorship

Sponsorship Type: Networking

Overview: 15-minute meetings taking place in your booth. Executives will be polled through the conference mobile app about their needs and matched with sponsors who have products and services that address needs.

Benefits:

  • 15 minute meetings with executives who are matched to sponsors
  • Admission to the Tuesday Night All-Show Reception with Exhibitor Badges

 

Digital Sign Package

Sponsorship Type: Branding

Overview: Reinforce your brand and key messages with digital signage. Your graphics will rotate on four digital signs located in high-traffic areas near education sessions.

Benefits:

  • Static advertisement will appear on two large digital signs in the convention center – one per floor near education sessions
  • Static advertisement will also appear on two additional vertical digital signs in high-traffic areas
  • Maximum of 5 ads will be in rotation throughout the conference

Bar & Breakfast Sponsorship

Sponsorship Type: Branding

Overview: Choose to sponsor one or more of the most popular Annual Conference attendee networking opportunities including Monday’s Chapter Dinner, Tuesday’s breakfast, Tuesday’s All Show Party, and Wednesday’s breakfast.

Benefits:

  • Logo placement at evening event and breakfast
  • Branded cups and signature drink named after your company at evening event
  • Branded napkins and signature dish named after your company at breakfast

Keynote Sponsorship

Sponsorship: Branding

Overview: Keynotes are the most well-attended sessions at the annual conference. Choose to sponsor one or more keynote sessions taking place Sunday evening, Monday morning, Tuesday morning, and Wednesday morning.

Benefits:

  • Logo placement during the Keynote introduction and acknowledgement at the end
  • Introduction of the keynote speaker with a few comments about your organization
  • Opportunity to distribute a piece of collateral on all chairs in the session

Food + Beverage In-Booth Sponsorship

Sponsorship Type: Traffic Driver

Overview: Drive traffic to your booth by serving up treats and libations including soft pretzels, popcorn, cookies, craft beer, wine, and margaritas.

Benefits:

  • Food item or drink choice redeemable to all education attendees
  • Food/beverage set up and tear down by convention center staff
  • Promotion on “Exhibit Hall Happenings” signage

Exhibit Hall Happening Sponsorship

Sponsorship Type: Traffic Driver

Overview: Drive traffic to your booth by promoting in-booth activities as part of this sponsorship.

Benefits:

  • Listing on Exhibit Hall Schedule on HFMA branded and created meterboard signs
  • Listing on the Exhibit Hall Schedule on the Annual Conference mobile app
  • Listing on the Exhibit Hall Schedule in the attendee notebook

Private Meeting Room Sponsorship

Sponsorship Type: Additional Opportunity

Overview: In-exhibit hall exclusive space away from the hustle and bustle for your company to conduct business meetings during exhibit hall hours.

Benefits:

  • Logo of sign outside of meeting room
  • Full use of the 10×20 meeting room furnished with table and chairs during your sponsored time period
  • Light snacks and water for meetings

Exhibiting Opportunities

Exhibiting is an ideal opportunity to connect with attendees and introduce them to your product offerings. Showcase your brand, launch a new product, and interact with decision-makers during show hours. Consider pairing your exhibit presence with sponsorship for maximum impact.

Networking Booth Package

Includes:

  • Structure shown
  • Furniture shown + garbage can
  • Placement of branded image on panel shown
  • Booth construction and tear down
  • Carpet
  • Cleaning
  • 1 full conference badge & 3 exhibitor badges
  • 2 Executive Connection meetings

Kiosk is set in 8(w) x 10(d) space. AV, electrical and internet are separate.

Showcase Booth Package

Includes:

  • Structure shown
  • Furniture shown + garbage can
  • Placement of branded image on panel shown
  • Booth construction and tear down
  • Carpet
  • Cleaning
  • 2 full conference badges & 6 exhibitor badges
  • 3 Executive Connection meetings

Showcase booth is set in 10(w) x 10(d) space. AV, electrical and internet are separate.

Conversation Booth Package

Includes:

  • Structure shown
  • Furniture shown + garbage can
  • Placement of branded image on panel shown
  • Booth construction and tear down
  • Carpet
  • Cleaning
  • 3 full conference badges & 9 exhibitor badges
  • 5 Executive Connection meetings

Conversation booth is set in 20(w) x 10(d) space. AV, electrical and internet are separate.

Connection Booth Package

Includes:

  • Structure shown
  • Furniture shown + garbage can
  • Placement of branded image on panel shown
  • Booth construction and tear down
  • Carpet
  • Cleaning
  • 4 full conference badges & 12 exhibitor badges
  • 10 Executive Connection meetings

Connection booth is set in 20(w) x 20(d) space. AV, electrical and internet are separate.