Print Mechanicals

 

hfm, Healthcare Cost Containment*

 

Spreads

2-Page Spread Bleed: 16.5″ W x 11.125″ H
2-Page Spread Trim: 16.25″ W x 10.875″ H

Full-Page

Bleed: 8.375″ W x 11.125″ H
Trim: 8.125″ W x 10.875″ H
Live Area/Non-Bleed: 7″ W x 9.5″ H
2/3-Page Vertical: 4.125″ W x 9.375″ H
1/2-Page Island: 4.125″ W x 6.125″ H
1/2-Page Horizontal: 7″ W x 4.5″ H
1/3-Page Vertical: 2.6875″ W x 9.375″ H
1/3-Page Square: 4.125″ W x 4.125″ H
1/4-Page: 2.625″ W x 3.75″ H

* Healthcare Cost Containment display ads are available only as full-page and half-page horizontal 4-color insertions.


Submission Information and Printing Specifications

 

Printing

The publication is currently printed web offset on coated stock and perfect bound.

Submitting Digital Files

Digital files for display ads and inserts should be submitted in one of two ways:

  1. Emailed as an attachment of 5MB or less to HFMAads@hfma.org.
  2. Uploaded to hightail.com or dropbox.com.

All fonts must be embedded within the file, and all scanned images must be at least 300 dpi at 100%.

Furnished Insert Delivery Due Dates

January: December 11, 2017
February: January 12, 2018
Buyer’s Resource Guide: January 22, 2018
March: February 12, 2018
April: March 12, 2018
May: April 16, 2018
June: May 14, 2018
Annual Conference Program Guide: May 14, 2018
July: June 11, 2018
August: July 16, 2018
September: August 13, 2018
October: September 17, 2018
November: October 15, 2018
December: November 12, 2018

All inserts must be approved by hfm and hfm’s printer three weeks prior to the space reservation date (see hfm Editorial Calendar) of the specific issue in which the insert is intended to run. Send the hfm insert sample to HFMA—see the “Contact Information” section.

Software

Files should be created in one of the following software programs:

  • Indesign
  • QuarkXPress
  • Illustrator
  • Photoshop
  • PDF/X-1A files

Native files and files created in Microsoft Publisher, PowerPoint or Word are NOT accepted.

Acceptable File Formats

PDF

  • Create a postscript file, and then create a PDF using the distiller
  • All colors must be cyan, magenta, yellow, and black (CMYK). RGB or indexed CMYK cannot be accepted.
  • All logos must also be converted to CMYK.
  • Avoid ICC profiles (color management should be turned off).
  • Embed all fonts (including those in taglines) and images.

Distiller Options

The settings should be set to the built-in preset named “PDF/X-1a:2001.”

Crop Marks

Crop marks included in the ad file should be offset to at least 9 points (0.125″).

Scanned Images

  • Scanned images should be saved as TIFF or EPS files.
  • Line art should be scanned at 900 dpi and saved as a TIFF. Do not scan line art as halftone (in Photoshop, use the “Bitmap” mode).
  • Black and white photos should be scanned at 300 dpi as grayscale. The shadow dot should not exceed 91%. Any dot under 4% will drop to white.
  • Four-color images should be scanned at 300 dpi at 100% and converted to CMYK.
  • High-resolution images should be directly imported into the document. Do not leave them as RGB colors.
  • Photographs or transparencies should be scanned as close to the actual reproduction size (20% margin +/- is optimum).

Spot Colors

  • Ads containing spot colors will require a color broken laser to indicate what items in the ad need to print as spot color.
  • The name of the spot color should be indicated on all insertion orders.

Logo Submissions

  • High-resolution, Illustrator vector art in CMYK. Submit as an EPS file.
  • Avoid PMS or RGB
  • All fonts must be embedded within the file.
  • All scanned images should be 300 dpi at 100%.

Color Proofs

hfm recommends that color contact proofs be submitted with all ad materials. If color proofs do not accompany the ad file, hfm will print the ad at SWOP standards. No color lasers proofs accepted.

Final Notes

  • Total area density should not exceed SWOP density of 280%.
  • Color files should not be submitted for black and white ads. If an ad is in black and white, it should be saved as a grayscale format.
  • High-resolution images from stock photo disks should be converted into CMYK TIFF and placed directly into the document.

Contact Information

Direct questions to:

HFMA Advertising
3 Westbrook Corporate Center, Suite 600
Westchester, IL 60154
Phone: 708.492.3323
Email us


Policies and Contracts for hfm

 

Rate Protection

Advertisers who contract for a 2018 advertising program before December 29, 2017, earn rate protection and are entitled to use the 2017 rate card. Contact us for current rate information.

Contract and Copy Regulations

  • Advertisers and their agencies assume liability for all content (including text, representation, and illustrations) of advertisements printed, and also assume responsibility for any claims made against the publisher arising there from. The publisher reserves the right to reject advertising.
  • Advertisers or agencies will be short-rated if contracted frequency rate is not fulfilled during a 12-month period. A rebate will be issued if higher frequency rate is earned
  • Publisher reserves the right to publish a previous ad if new copy or instructions are not received by final closing date.
  • Alterations and other product work will be charged to the advertiser at cost. HFMA reserves the right to request that the words “Advertisement” or “Advertising Section” be placed prominently at the top of the first page of the insert, as appropriate, in all caps (quotes not needed), and at least 12-point type.


Digital Mechanicals

 

hfma.org Web Ad Specifications

 

Digital Ad Type

Upper Leaderboard*: 728px W x 90px H
Lower Leaderboard*: 728px W x 90px H
Upper Rectangle: 300px W x 250px H
Lower Rectangle: 300px W x 250px H
Text Link Ads: 10 to 15 words
Buyer’s Resource Guide Leaderboard: 728px W x 90px H
Joe Fifer Video Banner: 385px W x 80px H
Pull Down Banner: 728px W x 90px H
Takeover Banner**: 720px W x 300px H

* Leaderboard ads require 300 x 50 mobile sized ad.
**Takeover banner ads require 190 x 150 mobile sized ad.

Accepted Banner Formats

GIF, JPG, or DoubleClick Ads

Design and Submission

The design of the ad must not appear to look like an HFMA house ad. We require a 1-pixel border around the perimeter of the ad. This will allow it to be distinguished as an advertisement.

Art submission and questions including inquiries regarding HFMA’s linking policy should be directed to HFMA Advertising at HFMAads@hfma.org.

Maximum File Size

30 KB. For rotating ads: 15-second loop recommended; 3-loop maximum.

Resolution

72 dpi

Deadlines

Artwork must be submitted 10 businesses days prior to the campaign start date. Ads can be swapped out monthly.

Monthly Reports

We recommend that advertisers supply a landing page link to track click-through rates on their own.

Note

HFMA reserves the right to reject or cancel advertisements at its discretion. This includes the landing page link. Ads and links cannot offer products and services that compete with similar HFMA offerings. Links will open in new windows.


E-Newsletter Web Ad Specifications

 

Compass
Upper Leaderboard*: 630px W x 90px H (1 Max Ad per Issue, EXCLUSIVE EXPOSURE!)
Skyscraper: 120px W x 600px H (1 Max Ad per Issue, EXCLUSIVE EXPOSURE!)
Premium Text Link Ad: 10 to 15 words (1 Max Ad per Issue, EXCLUSIVE EXPOSURE!)
Text Link Ad: 10 to 15 words (5 Max Ads per Issue)

Healthcare Finance Strategies, Leadership, Patient Friendly Billing, and Physician Business Adviser
Upper Leaderboard*: 630px W x 90px H (1 Max Ad per Issue, EXCLUSIVE EXPOSURE!)
Skyscraper: 120px W x 600px H (1 Max Ad per Issue, EXCLUSIVE EXPOSURE!)
Lower Leaderboard*: 630px W x 90px H (1 Max Ad per Issue, EXCLUSIVE EXPOSURE!)
Video Banner: 150px W x 136px H (1 Max Ad per Issue, EXCLUSIVE EXPOSURE!)
Premium Text Link Ad: 10 to 15 words (1 Max Ad per Issue, EXCLUSIVE EXPOSURE!)
Text Link Ad: 10 to 15 words (4 Max Ads per Issue)

Revenue Cycle Conference
Text Link Ad: 10 to 15 words

Annual Conference
Text Links: 10-15 words (8 Max Ads per Issue)
Lower Leaderboard: 630px W x 90px H (1 Max Ad per Issue, EXCLUSIVE EXPOSURE!)

* Leaderboard ads require 300 x 50 mobile sized ad.

Accepted Banner Formats

Static GIF or JPG files. Flash formats are not accepted.

Design and Submission

The design of the ad must not appear to look like an HFMA house ad. We require a 1-pixel border around the perimeter of the ad. This will allow it to be distinguished as an advertisement.

Art submission and questions including inquiries regarding HFMA’s linking policy should be directed to HFMA Advertising at HFMAads@hfma.org.

Maximum File Size

50 KB

Resolution

72 dpi

Deadlines

Artwork must be submitted five businesses days prior to the campaign start date.

Note

HFMA reserves the right to reject or cancel advertisements at its discretion. This includes the landing page link. Ads and links cannot offer similar products and services that compete with HFMA offerings. Links will open in new windows.